Introduction You've hired your new Marketing Program Manager. They show a lot of promise, but they are green. Now what? It just so happens that we have helped many companies with their marketing hires and turning them into rockstars. Here's my recommendation on training a new marketing hire. Find a …

Contents Thanks Should you read this? Background Problems Solution Players Predictions Opportunities Anti-Stance Links “Coming together is a beginning, staying together is progress, and working together is success.” Thanks Special thanks for help with this report to: Shreesh Naik - Founder, RevPipes Greg Meyer - Data Quality Manager, Series G …

Dear Reader - Being able to dissect why you're not achieving Product Market Fit is critical skill for any entrepreneur. We want to deliver valuable insights to entrepreneurs looking to accelerate revenue. To help us better understand this, Justin Kistner and I worked on this essay. Justin is the Founder …

You wish you didn't have to sell, but you know that nothing happens until a sale is made. You also don't want to sell like the people that give sales a bad name. I've been selling since I was a kid. I've helped a lot of people because of my …

Background Here's a text from a founder that we received recently: ...need your support about managing a team through this transition. Lots of new team members, need to step up skills, less time than ever on my calendar, being pulled in new directions. Thoughts on how to organize my time …

Introduction It has been a long year and your team is exhausted building the product. They're also exhausted looking for product market fit. Finally, you open the gates, you get put your solution out into market and in the hands of real people. You realize it is not exactly what …

Introduction Vikrant has run four B2B software businesses in the last decade and in each case he's reported directly to the Founder and CEO and in each case he was responsible for top line revenue and specifically tasked to grow it. Shreesh has co-founded three companies (one while at HBS) …

I am passionate about this topic. Time and time again we connect with Founders who struggle to align their team, investors, and customers. All startups have some level of inertia to overcome to build momentum. Crafting and refining your company's mission, vision and reason's to believe isn't just for non-profits …

Does growth happens proportionately? We know you want to start scaling. You are starting to see some things working and they are resulting in top-line revenue growth. But the intentional injection of resources into the top of your sales and marketing funnel is not moving opportunities through the way you …

Introduction We recently completed an assessment with a founding team that raised $2.1 million. They have 10 active customers, no churn, and currently at a $250K run rate. The startup is in the healthcare space. The outcome of our assessment was a 4-step game plan to accelerate revenue. Someone asked …