Introduction While a well designed prospecting list for your outbound sales strategy is proven to form a foundation for revenue acceleration, it is frequently the step in the process that is the weakest for a majority of companies, irrespective of growth stage. [1] A great prospecting list, or database, aligns …

Introduction A key pillar of any revenue acceleration engine is the operating model. The operating model is the underlying system that enables the rhythm of your business. It holds the assumptions that will drive initial and recurring revenue, in addition to upsells and churn. It is a wonderful tool for …