Apple Changed the Game: You Can't Rely On Email Open Rate To Gauge the Success You've been running an email campaign, or several, for a while now. You know what to look for to determine the success of those campaigns: email open rates. When your target audience is opening the …

My objective with this essay is to help you increase your productivity selling. You want to know what to do next, but it’s hard to tell. Should I send off quick follow up notes? Are the opportunities I’m spending time on worth it? Should I just disqualify some of them …

Background Some B2B SaaS and software companies have aggressive revenue targets and some don't. I once grew a business from <$1m to $10m in revenue in 6 quarters. The best companies do $2m to $10m in 5 quarters. When I operated as an independent consultant I could grow as fast …

The problem Hiring a consulting firm, freelancer, contractor, or advisor for your business is hard. In this essay I explore why hiring a consulting firm is challenging and the areas focus to effectively recruit, onboard, and collaborate with a consultant to achieve your desired outcome, or objective. There is a …

Introduction Huddle up. You’ve spoken with your co-founders and board. Someone helped you come up with a go to market strategy that gives you the clarity you were looking for. You have a plan. Now? You know what to do, but how do you align the company around the go …

This is a great read if your business is currently: overwhelmed with sales leads need to build more awareness want to get feedback from marketing and sales initiatives back to product What I am assuming (even if not explicitly stated): it's unclear what benefit the customer will get from buying …

Introduction You've hired your new Marketing Program Manager. They show a lot of promise, but they are green. Now what? It just so happens that we have helped many companies with their marketing hires and turning them into rockstars. Here's my recommendation on training a new marketing hire. Find a …

Contents Thanks Should you read this? Background Problems Solution Players Predictions Opportunities Anti-Stance Links “Coming together is a beginning, staying together is progress, and working together is success.” Thanks Special thanks for help with this report to: Shreesh Naik - Founder, RevPipes Greg Meyer - Data Quality Manager, Series G …

Dear Reader - Being able to dissect why you're not achieving Product Market Fit is critical skill for any entrepreneur. We want to deliver valuable insights to entrepreneurs looking to accelerate revenue. To help us better understand this, Justin Kistner and I worked on this essay. Justin is the Founder …

You wish you didn't have to sell, but you know that nothing happens until a sale is made. You also don't want to sell like the people that give sales a bad name. I've been selling since I was a kid. I've helped a lot of people because of my …